Digital marketing for Vega Diva cake brand
November 3, 2023
Digital marketing for Vega Diva cake brand
Vega Diva started digital marketing with The Gang about two years ago. The decision to begin marketing with The Gang was likely influenced by the early stages of the COVID-19 pandemic in Thailand. During that time, many couldn't go out for travel or celebrations due to people's behaviors and restrictions. Most people stayed at home and cooked their meals.
 Vega Diva aims to increase sales and enhance brand recognition, especially in response to the impact of the COVID-19 pandemic. This has led the brand to consider expanding its market presence online.
Due to the initial collaboration between Vega Diva and The Gang during the early stages of the COVID-19 pandemic, people's behaviors were limited to staying home. They couldn't dine out, travel, or engage in outdoor activities, and there were fewer celebrations and festivals. The Gang provided solutions, including brand analysis, market analysis, and target audience analysis. We also strategized marketing plans to navigate the direction during this period. Content creation and advertising campaigns were executed to raise awareness and drive sales during that challenging time. The Gang provides monthly performance reports and recommendations on the cake sales market. They highlight trending products and suggest marketing strategies to offer new solutions to their clients.

Consult and provide guidance on online marketing strategies and promotional ideas, share innovative cake concepts, and identify trending products and themes locally and internationally.
Planning monthly content calendars and creating engaging content that resonates with the audience.
Developing media buying strategies, running advertisements, and optimizing campaigns to effectively reach and engage the target audience, ultimately driving sales.

- Over the past two years, Vega Diva's page has seen a significant increase in followers, reaching 1X,XXX followers. - The average reach of the content has been consistently at 3XX,XXX - The marketing efforts have contributed to both boosting and maintaining monthly sales at XXX,XXX.
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